Higher mortgage rates are making buyers pay closer attention to one thing: the monthly payment.

And builders know it. Right now, 13.8% of new-construction listings are advertising reduced rates, giving some buyers a way to bring that monthly payment down.

So, if you’re selling near new construction, that’s something worth paying attention to. But it doesn’t mean you automatically need to match what a builder is offering.

Depending on your house, your market, and the buyer, competing could mean negotiating on price, helping with closing costs, offering a rate buydown, or simply doing a better job highlighting what your house offers that a new build doesn’t.

The point isn’t to give more away. It’s to know what you’re competing against so you can choose the right strategy from the start.

If you’re planning to sell, let’s look at what buyers can get in our area and make sure your house is positioned to compete.